Ok, back to this Snoop Lion ordeal, transformation, reincarnation…whatever the hell you want to call it. I can respect an artist wanting to take on a “purer” image, but Snoop? The Lion recently recorded a new album called Riencarnated, in an attempt to represent this new image he wants to take on. He reportedly went through quite the journey to do it. It kind of makes you think that he really is transforming from a Dogg into a Lion, serious Animorph shit here. To record Reincarnated, Snoop first got a blessing from Bob Marley’s son Rohan and then made a pilgrimage to Jamaica, where he formed a bond with the Niyabinghi branch of the Rastafari movement. Musically, the newly crowned Lion partnered with Diplo/Major Lazer to help with the production but kept the features to a minimum. Snoop was reported in an interview Monday saying this, “The spirit called me. Any time the spirit calls you, you gotta know it’s serious and real,” “I wanna bury Snoop Dogg and become Snoop Lion.” Well there you have it… and we here at the Eargazm wish him all the luck working on that new roar. Here’s the documentary video about it. Check it!