Watch: Merchandise – Enemy (Music Video)

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Get familiar with the name Merchandise.¬†After the End, the latest EP from the Tampa Florida rockers is a massive statement. Self-described as “equal parts punk misanthropy, maudlin balladeering, fine art, low humor, classical study, psychedelic spacecasing, mad science and pop genius” the lusty vocals of frontman¬†Carson Cox, the after hours glitter of the Cure, and catchy hooks that weave their way through your skull all make for a major sound.

After the End is strong from first song to last, effectively layering synthy atmospherics, climbing guitar solos and thoughtful, heartbroken lyrics. “Enemy” however, is the most immediately catchy, and perhaps the most upbeat in an album full of songs that pull at the heartstrings while contrasting that with uplifting sonics. Enjoy the mesmerizing music video below.

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